Learn how Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.
The definitive source on sex in advertising, this book:
*is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent;
*includes multiple perspectives to capture the richness of sexual appeals;
*brings together viewpoints from both well-known scholars and writers;
*provides a wealth of ideas and research questions for those interested in the topic; and
*contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond.
The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
Time was the Male Standards of Beauty were less "strict" then the
Female Standards.Not anymore Thanks to World Media the Standards
of the two Sexes are closer and closer to being flogged upon us Equally.The Nude Male Torso reigns as the decade's most powerful crossover image( appealing to the full Spectrum of Humans) Fact,
not just me saying so ,it is part of the Scenery going down these days.And It is called Sexploitation,
were Kitsch Media is just an excuse to push a Sexual Undercurrent/Agenda.Used to sexualize(ie Athlete,Soldier
Rock Star)whatever; where they are valued and objectified for their bodies.
Hence the 10 Billion Dollar/Year world of"Photo Alteration
Software"to create the Ideal yet Nameless Male Model.
Turning all into one big Bavarian Porn parade, since Semiotics (use of Sexual Signs&Symbols)works from Men's Sports to Men's Fashion.The Blitz is in Constant change since it is through its movement through us 'The Public" that new Standards of Physical Morals and Values are established.
In that what was Hot&Sexy 100 years ago differs from 50 years ago to last year to now.With Film,TV and Media now on the Verge of Artistic Bankruptcy for its incapacity to come up with a Fresh Rabbit to pull out of the Sell,Sell,Sell Hat.
With my many years in the Beauty Industry I have become "Immune to the Goon"
Meaning I simply see the Sugar Coated Glaze on the Interactive Advertising Mindset and Love it.As Entertainment no Cable Network has anything on it. However disconnect from it and see for yourself how ego and attitude free,pure personality is the Bottom line make or break factor in just how Hot one is or is not "In getting the girl",since it is all about getting the girl.All things aside
Sexploitation, still rules.....
Take a look at Sean Lamont who seems to have a clue on how to work his on track Sexploitation program.