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Sex in Advertising Sells and even if it can kill these days, Sexploitation and use of the Male Nude Models still can command immediate attention and can give a redundant product a new identity.
The Sex in Advertising: Perspectives work on the Erotic Appeal;which is the most important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. It all boils down to an eclectic blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.
After all sex in advertising follows a formula that: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond.
The topic is a must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this Sex and Culture an essential resource.
Time was the Male Standards of Beauty were less "strict" then the Female Standards.Not anymore Thanks to World Media the Standards of the two Sexes are closer and closer to being flogged upon us Equally.
The Nude Male Torso now reigns as the decade's most powerful crossover image( appealing to the full Spectrum of Humans)... Fact, not just me saying so ,it is part of the Scenery going down these days.And It is called Sexploitation, were Kitsch Media is just an excuse to push a Sexual Undercurrent/Agenda.Used to sexualize(ie Athlete,Soldier Rock Star)whatever; where they are valued and objectified for their bodies. Hence the 10 Billion Dollar/Year world of"Photo Alteration Software"to create the Ideal yet Nameless Male Model. Turning all into one big Bavarian Porn parade, since Semiotics (use of Sexual Signs&Symbols)works from Men's Sports to Men's Fashion.The Blitz is in Constant change since it is through its movement through us 'The Public" that new Standards of Physical Morals and Values are established.
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